Corinium Interview with Michelle Pinheiro
Could you comfortably explain to your customers how you use the data you collect about them? Do you know if you are using your data in alignment with your organisation’s ethical business practices?
Listen to Michelle Pinheiro, ANZ Head of Group Data Governance, discuss how organisations should be approaching the issue of ethical use of data. Michelle advises that data ethics ought to be an extension an organisation’s ethical code of conduct and values. Referencing the example of organisations repurposing individuals’ locational data for other purposes, Michelle discusses the importance of transparency, consent and the difference between primary and secondary use.