Consent

The world of marketing consent is evolving across the globe.  Under our statutory Privacy requirements, Australia continues to operate under an Opt Out Consent model, which means that it is acceptable to market to a consumer, provided that you are transparent in providing them with the ability to unsubscribe.  However, in other parts of the globe, the model in Opt In, which means that you must obtain explicit affirmative consent before you can directly market to them.  How would your organisation be impacted if Australia changed from an Opt Out to an Opt In model?

Please log in to view member only content.