TDI Infographic
While organisations understand the power of data, its ubiquitous collection and use comes with increased regulatory and legal constraints and changing customer expectations. In a 2020 survey, the Australia Information Privacy Commission noted that “Australians have strong views about being asked for information that doesn’t seem relevant or having information about the websites they visit recorded without their knowledge.”
Smart organisations need to abandon a “save all,” approach and embrace data minimisation principles and practices.